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Syndicate Product Reviews to Google Merchant Center

Export approved product reviews to Google Merchant Center using an XML feed conforming to Google Product Reviews Specification 2.3. Display star ratings across Google Shopping Ads and organic search results.

Pre-connection Requirements

Before connecting your feed, ensure your store meets Google's Product Ratings requirements:

  • Google Merchant AccountAn active Google Merchant Center account with a verified website claim
  • Minimum Review CountGoogle requires at least 50 approved product reviews across your store
  • Product MatchingEnsure products have matching SKUs or URLs in Sabdov and Google Merchant Center

Connection Steps

1

Copy Feed URL from Sabdov Settings

Log in to Sabdov, open Settings -> Integrations, locate the Google Merchant Center card under Marketing & Channels, and click "Copy Feed URL".

2

Open Google Merchant Center

Log in to your Google Merchant Center account, navigate to Marketing > Product Reviews in the left sidebar.

3

Add Product Reviews Feed

Click Feeds > Add Product Reviews Feed. Choose "Fetch URL" as your setup method and paste your unique Sabdov Feed URL.

4

Schedule Automated Daily Fetch

Set the fetch frequency to Daily. Google will automatically crawl your XML feed every 24 hours to sync star ratings.

Feed & Response Reference

XML Schema 2.3
Fully compliant with Google Product Reviews Specification v2.3
Automatic Updates
Approved reviews update in real-time on your feed URL

Need help connecting Google Merchant Center?

Check your feed URL in Settings -> Integrations, or contact our team if you need assistance configuring your Google Merchant account.

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